Advertising is being replaced by content marketing. This is the art of positioning your brand as an expert in your niche to the point that your audience has no other option but to doing business with you. Follow your content marketing strategy and...
Grow your organic (free) traffic
1. Message positioning
Your brand has a unique way of solving your customer's problem that differentiates you from the crowd. We will make sure that we understand what that is and we use it as the basis of anything that you are going to publish online.
2. Target audience and competitor research
If you target the wrong people, no one will become a lead of you. Hence we conduct a thorough inquiry of who your perfect customer is and what problems and challenges is he facing that you can solve.
We also look at how your competitors are already solving your audiences problems.
3. Content Audit
Based on the latest content marketing trends, we check whether or not your website and social media presence is already answering your audiences questions and we identify opportunities.
We also look at whether the website is currently set up so that visitors convert into leads and leads convert into customers.
4. Content marketing recommendations
We will tell you what content you need online to wow your client at all stages of their buyer's journey
Awareness: They are looking for info about their problem and they come across your brand.
Consideration: They believe that you are such an expert that you might be able to solve their problem.
Decision: They have no doubt that you are the one to solve their problem with your services and products.
5. Content promotion recommendations
Unless you are a highly recognised brand in your niche, your content will not reach anybody unless you actively promote it to those corners of the internet where they are dying to know the answer to their problem that lies in your content.
We will identify social media, websites and influencers that will fall in love with your content and share it among their networks. it's also crucial to gain backlinks, which will lead into higher SEO rankings.
6. Social media recommendations
It's time to stop wasting time publishing empty posts on Facebook just for the sake of posting something. Your content marketing strategy will feed your social media so that you are giving value to your audience. At the same time, we will remind you how important it is to engage with your audience!
7. Reporting template
What gets measured gets managed. We will tell you what metrics you need to look at every month to ensure that everything we do pays off. If it doesn't, we'll optimise the strategy
We will explain the why of everything we say and how it needs to get implemented.
All our content recommendations are SEO optimised and gain backlinks which will improve your Google ranking.
The price of the strategy only is $699
So we will give you a winning content marketing strategy designed only for you. But who is going to make the dream come true? There are three options