Entender de SEO de dará una ventaja comparativa sobre tus competidores a la hora de atraer tráfico y clientes a tu web, y te dotará de un poder de negociación que te inmunizará contra charlatanes sin escrúpulos. Los 30 minutos que te llevará leer esta guía te pueden salvar meses de idas y venidas con preguntas, dudas y comeduras de cabeza.Read More
Tus alumnos potenciales se pasan una parte significativa de su día buscando información en Google o navegando el muro de Facebook, lo que significa que si no estás presente online estás perdiendo una gran oportunidad de que tu negocio aparezca antes sus ojos... ¡sin tener el cliente que pasar por delante de tu academia!Read More
La razón por la que me metí en el mundo del SEO y el marketing digital fue en parte porque entonces era una manera relativamente fácil de hacer dinero. Esto se debía a que se podía engañar a Google y posicionarse en la primera página de resultados haciendo unos cuantos trucos que cualquier persona mínimamente friki podía sacar.Read More
The world of marketing is never static, and to truly stay ahead of the game, you have to be ready to evolve your strategy at any time. The modern consumer is often on the move, always engaging with and developing new ideas, and seldom wants to waste time on yesterday’s news.Read More
Man or woman caves can skyrocket your productivity. Check out Peru's new man cave and get inspired to set your own.Read More
I know, digital marketing is esoteric enough to mix it up with more obscure concepts such as the Chakras, but as I explore new ways of getting to know myself I learn about things that I cannot help but apply to my content marketing work.
I have put together this infographic to help you meditate on your content marketing efforts and get the most out of them.Read More
Are you committed and obsessed with your dream?
Sometimes it pays off to disconnect and go to your nearest national park to get back that energy you need to get the most out of your days.
At Gozen Media we are proud to show you guys our approach to digital marketing strategies. As we are all about efficiency and effectiveness, we can pretty much boil our process down into 8 steps. Tim Ferriss said once that the best job is the one that takes the least effort...Read More
Influencer marketing is currently one of the most effective ways of maximising your brand awareness on the internet. It is as simple as working together with people who are followed by your target audience and getting exposure across their following.Read More
By refusing to play the link building game you are rejecting the opportunity to meet amazing people all over the world who are, like you, experts in their field and will help you exponentially increase traffic to your website. And you will actually never pay for this traffic!Read More
Content marketing, also known as inbound marketing, can make your website steadily attract leads who are already interested in your product without pushing sales to them. But spending loads of time producing the wrong type of content without really adding value to your target audience can lead to your website not attracting visits and not communicating a message of trust.Read More
the truth is that if you are the average freelancer or entrepreneur, the chances that you are going to get that far are quite small.
Col Skinner from Profoundry has put together this amazing roundup post with 14 stories of failure from freelancers in which I am proud to participate myself.Read More
There are some Google ranking factors you can control, and those are your on-page SEO activities. Getting your on-page SEO right will not be a silver bullet for your rankings, but it can give you a great advantage over your competitors, because the rules of on-page SEO change constantly and most websites do not really keep up with those changes.Read More
it is essential that you do an internal analysis of your digital marketing activities, because a lot of your findings will make much more sense and will lead you to intuitive but informed decisions that will make your growth a guaranteeRead More
A good old rant about the 5 most loathsome, lazily meaningless buzzwords that appear all over the internet today.Read More
Charlatans are out there to get you. They want to hijack your time. They want your money. And they don’t have any respect for your dreams. 4 tips to identify digital marketing scams and charlatans!Read More
Understanding, modelling and building your online marketing upon what your competitors and similar companies are doing will save you lots of time and money.Read More
Understanding your audience gives you information that will save you ridiculous amounts of time you would otherwise spend stabbing in the dark. This chapter shows you how to conduct target market research when creating a winning online strategy for a small business.Read More