Influencer marketing is currently one of the most effective ways of maximising your brand awareness on the internet. It is as simple as working together with people who are followed by your target audience and getting exposure across their following.Read More
By refusing to play the link building game you are rejecting the opportunity to meet amazing people all over the world who are, like you, experts in their field and will help you exponentially increase traffic to your website. And you will actually never pay for this traffic!Read More
Content marketing, also known as inbound marketing, can make your website steadily attract leads who are already interested in your product without pushing sales to them. But spending loads of time producing the wrong type of content without really adding value to your target audience can lead to your website not attracting visits and not communicating a message of trust.Read More
the truth is that if you are the average freelancer or entrepreneur, the chances that you are going to get that far are quite small.
Col Skinner from Profoundry has put together this amazing roundup post with 14 stories of failure from freelancers in which I am proud to participate myself.Read More
There are some Google ranking factors you can control, and those are your on-page SEO activities. Getting your on-page SEO right will not be a silver bullet for your rankings, but it can give you a great advantage over your competitors, because the rules of on-page SEO change constantly and most websites do not really keep up with those changes.Read More
it is essential that you do an internal analysis of your digital marketing activities, because a lot of your findings will make much more sense and will lead you to intuitive but informed decisions that will make your growth a guaranteeRead More
A good old rant about the 5 most loathsome, lazily meaningless buzzwords that appear all over the internet today.Read More
Charlatans are out there to get you. They want to hijack your time. They want your money. And they don’t have any respect for your dreams. 4 tips to identify digital marketing scams and charlatans!Read More
Understanding, modelling and building your online marketing upon what your competitors and similar companies are doing will save you lots of time and money.Read More
Understanding your audience gives you information that will save you ridiculous amounts of time you would otherwise spend stabbing in the dark. This chapter shows you how to conduct target market research when creating a winning online strategy for a small business.Read More
This digital marketing strategy guide will help you build a strong, if uncomplicated, body of research that will help you understand your clients and industry to enable you to take decisions with more confidence and save time and tears in useless ‘buzz’-based marketing.Read More
Content marketing is not only useful for a more optimal and attractive website, but it will also benefit your whole brand and yourself, for we are communicating constantly. It is useful even if you are working on your personal brand (which you should).
Here are seven beautiful benefits of a content marketing strategy.Read More
I recently saw the Joe Rogan podcast with Randall Carlson and Graham Hancock where they discuss the cataclysm theory. The guests argue there is the possibility that an advanced civilisation existed before it was thoroughly wiped out by a huge meteorite that shattered the ice sheet and caused a giant tsunami, fires and rainfall over most of the Northern Hemisphere.Read More
When you are to invest your money on any technology or digital service for your business, you want to make sure that you get the 'state of the art' of whatever you are after and can afford.Read More
Local reputation matters more than ever!
Why? because the internet is giving people more options.